How Blogging Is Like Running A Business

19 Mar

Last Friday, I attended Blogging Concentrated in NYC…and it was awesome! I seriously learned so much. If you follow me on Twitter, you may have seen some of my live-tweets from the event.

The main theme of the event was this:

This is so true if you are working towards building and monetizing your blog. Sometimes we sell ourselves short, but if you really think about it, we make a lot of business related decisions day in and day out. Should you create an e-book? How much will you sell it for? Should you join an ad network? Should you sell ad space on your blog? Bloggers are also constantly networking, working with other bloggers, developing their brand, developing a social media strategy…aka all things that businesses do!

Dan Morris, author of LettersFromDan.com, was the presenter and he did an amazing job. He’s truly an expert, and used the knowledge he has gained from helping clients to help us implement ourselves. He was really funny (I laughed out a lot a lot), and very helpful. He helped answer anyone’s questions, no matter how long it took.

The day-long workshop touched upon the above mentioned topics, and we also discussed YouTube, Google Ads, SEO, finding your niche, and more. I really wish I could fit it all into a post but we really learned so much stuff. This workshop is geared towards a specific type of blogger. According to their website, this is who would be perfect for this event:

Bloggers who have traffic to their websites, have been blogging for a while, are making a little money but are ready to take the next steps are the best fit for this program.

If you’ve tried Adsense, affiliate marketing, sponsored posts or membership sites as a monetization course, you’d be perfect for this class.

It was great to network with other bloggers, and also inspirational to hear other’s stories about why they started their blog, and what they hope to accomplish.

Here are a few tidbits I learned and would like to share with you!

  • A good thing to think about when thinking about your brand/blog’s purpose and niche is this: If you spoke in front of 10,000 people, who would stand up and applaud? Think about those people when you’re writing.
  • Want to expand your reach? Don’t be afraid to network! Get in touch with organizations and brands related to your blog…and other people, such as podcasters, vloggers and other writers. Do interviews with them.
  • Be the expert in your niche. Answer people’s questions, whether it’s on your blog, on YouTube, through comment sections, forums etc. This will also help people find you and view you as the expert.
  • What problem is your blog solving? Hone in on that and focus on that for the majority of your posts.

I’m so glad I was able to attend and learn. It was also my first blogging conference! There were about 20-30 people in attendance, and I really liked the intimate atmosphere.

If you’re interested in future Blogging Concentrated events, you’re in luck! There are multiple BloggingCon events going on throughout the nation in the next few months. In fact, for all you east-coasters, there will be a Blogging Concentrated in Syracuse on March 22. Last minute, I know, but you still have time to register! You can find a list of locations and register here.* If you’re near any of these areas, I highly recommend checking out this event, especially if you want to grow your blog and monetize it in some capacity. Let me know if you have any questions!

*This is a referral link provided to me by Blogging Concentrated. All opinions are my own.

Have you ever attended a blogging conference? Which one?

Have you or do you want to monetize your blog? Do you view your blog as a business?

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3 Responses to “How Blogging Is Like Running A Business”

  1. Stephanie March 19, 2014 at 1:22 pm #

    Thanks so much for sharing your experience! I have not yet attended a conference, but would love to. None of those are around me. 😦

    • reach-yourpeak March 20, 2014 at 9:52 am #

      aw man =/ try googling conferences around you, there should be some? I would love to go to all those bigger ones in like vegas and stuff but yeah…$$$$$$ =(

  2. Dan R Morris March 21, 2014 at 9:51 pm #

    Thanks for the kind words. 🙂 Totally loved hanging with you. Can’t wait for when we bring Blogging Concentrated back to NYC, but we have lots more cities to get to before then. 🙂

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